• Social media marketing is the utilization of social media platforms and websites to advance a product or service.
• With the dawn of social media, marketing has become a social affair with many brands looking to capitalize on the immense benefits that social media marketing can offer.
• Learn how to use these from social media experts.
• Techno is an inhouse training institute working under the supervision of the Technology Wings for 10+ years.

Introduction to Social Media:

• Introduction to social media (unpaid and paid-media)
• Types of social media
• Key terminology used in social media marketing
• How social media can support other digital media

The Value of Social Media and the Importance of Content:

• What makes people follow or unfollow a brand
• Why content marketing is important
• Key steps for producing and managing content
• Benefits and limitations of social media content
• How insights from social media listening platforms can be used to increase social media engagement

Introduction to Social Media Channels

• Different social media channels that can be use.
• How we can use a range of social media channels to support our marketing activities
• Understand audiences that are attracted to Facebook, LinkedIn and Twitter
• Explain the benefits and limitations of organizations utilizing Facebook, LinkedIn and Twitter social media channels
• Understand the different audiences that are attracted to Instagram, Snapchat, YouTube and Google+
• Explain, with examples, the benefits and limitations of organizations utilizing Instagram, Snapchat, Pinterest, YouTube and Google+ social media channels

Media – Its Relationship to Your Website and Its Link To SEO:

• How social media can increase traffic to your company website
• How 6C’s framework of customer motivation can provide clarity when building
• The role that landing pages and microsites play in social media
• Relevance of SEO for social media and website content

Planning for Social Media:

• SOSTAC model for social media planning
• Content marketing plan
• Customer engagement plan
• Importance of mapping customer touchpoints
• A social media plan utilizing a relevant framework
• Unpaid and paid social media can work together to deliver campaign goals
• Tools that can be used to help manage social media activities

Measuring Social Media Activities:

• Insights from social media listening and monitoring platforms can be used to increase social media engagements
• Key metrics used to measure social media
• Tools that can be used to monitor social media activities

Paid vs. Unpaid Traffic:

• How and when you would use paid social media vs. unpaid media
• Tactical ways that you could find out where your customers are on social media
• Why marketers are turning to paid social media campaigns
• Differences between PPC and conventional marketing
• Six metrics you should be using to measure and understand your paid and unpaid campaigns’ success

Integrating Online and Offline Customer:

• Compare traditional and digital media
• Changing demands of consumers
• Importance of integrating online and offline channels
• Importance of mapping a customer journey
• Roles of different channels play in customer journeys

Facebook and Instagram – Setting Up and Managing Your Account:

• Learn to set up a Facebook and Instagram account
• Understand to navigate your Facebook and Instagram account
• Set-up Facebook adverts using Facebook Ads Manager
• Extract data analytics and reports from your Facebook and Instagram account

LinkedIn and Twitter – Setting Up and Managing Your Account:

• Learn to set up a LinkedIn and Twitter account
• Understand to navigate your LinkedIn and Twitter account
• Set-up LinkedIn and Twitter adverts
• Extract data analytics and reports from your LinkedIn and Twitter account

YouTube and Google+ – Setting Up and Managing Your Account:

• Learn to set up a YouTube and Google+ account
• Understand to navigate your YouTube and Google+ account
• Understand to monetize your YouTube channel
• Understand to advertise on others YouTube channels
• Extract data analytics and reports from your YouTube and Google+ account