Courses
Become a Certified Social Media Marketing Expert
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Social media marketing is the use of social media platforms to connect with your audience to build your brand, boost sales and drive traffic on websites. This involves publishing great content on your social media profiles, listening to your followers and engaging them, analyzing your results, and running social media ads.
Start Date
Will be updated
Timings
….
Days
….
Duration
1 Month +
15 Days
Reg. Fee
2,000/-
Fees
20,000/-
15,000/-
Book Online
20,000/-
15,000/-
Course Detail
Course Description
- Social media marketing is the utilization of social media platforms and websites to advance a product or service.
- With the dawn of social media, marketing has become a social affair with many brands looking to capitalize on the immense benefits that social media marketing can offer.
- Learn how to use these from social media experts.
- Techno is an inhouse training institute working under the supervision of the Technology Wings for 10+ years.
Course Outline
Introduction to Social Media:
- Introduction to social media (unpaid and paid-media)
- Types of social media
- Key terminology used in social media marketing
- How social media can support other digital media
The Value of Social Media and the Importance of Content:
- What makes people follow or unfollow a brand
- Why content marketing is important
- Key steps for producing and managing content
- Benefits and limitations of social media content
- How insights from social media listening platforms can be used to increase social media engagement
Introduction to Social Media Channels
- Different social media channels that can be use.
- How we can use a range of social media channels to support our marketing activities
- Understand audiences that are attracted to Facebook, LinkedIn and Twitter
- Explain the benefits and limitations of organizations utilizing Facebook, LinkedIn and Twitter social media channels
- Understand the different audiences that are attracted to Instagram, Snapchat, YouTube and Google+
- Explain, with examples, the benefits and limitations of organizations utilizing Instagram, Snapchat, Pinterest, YouTube and Google+ social media channels
Media – Its Relationship to Your Website and Its Link To SEO:
- How social media can increase traffic to your company website
- How 6C’s framework of customer motivation can provide clarity when building
- The role that landing pages and microsites play in social media
- Relevance of SEO for social media and website content
Planning for Social Media:
- SOSTAC model for social media planning
- Content marketing plan
- Customer engagement plan
- Importance of mapping customer touchpoints
- A social media plan utilizing a relevant framework
- Unpaid and paid social media can work together to deliver campaign goals
- Tools that can be used to help manage social media activities
Measuring Social Media Activities:
- Insights from social media listening and monitoring platforms can be used to increase social media engagements
- Key metrics used to measure social media
- Tools that can be used to monitor social media activities
Paid vs. Unpaid Traffic:
- How and when you would use paid social media vs. unpaid media
- Tactical ways that you could find out where your customers are on social media
- Why marketers are turning to paid social media campaigns
- Differences between PPC and conventional marketing
- Six metrics you should be using to measure and understand your paid and unpaid campaigns’ success
Integrating Online and Offline Customer:
- Compare traditional and digital media
- Changing demands of consumers
- Importance of integrating online and offline channels
- Importance of mapping a customer journey
- Roles of different channels play in customer journeys
Facebook and Instagram – Setting Up and Managing Your Account:
- Learn to set up a Facebook and Instagram account
- Understand to navigate your Facebook and Instagram account
- Set-up Facebook adverts using Facebook Ads Manager
- Extract data analytics and reports from your Facebook and Instagram account
LinkedIn and Twitter – Setting Up and Managing Your Account:
- Learn to set up a LinkedIn and Twitter account
- Understand to navigate your LinkedIn and Twitter account
- Set-up LinkedIn and Twitter adverts
- Extract data analytics and reports from your LinkedIn and Twitter account
YouTube and Google+ – Setting Up and Managing Your Account:
- Learn to set up a YouTube and Google+ account
- Understand to navigate your YouTube and Google+ account
- Understand to monetize your YouTube channel
- Understand to advertise on others YouTube channels
- Extract data analytics and reports from your YouTube and Google+ account